Twenty years on the event floor with Harikalar, distilled into Activation King: an AI activation ecosystem used by 3,000+ professionals in 79 countries globally.
ABFOUNDER
ABMAKER
ABRACER
Founder. Maker. Racer.
Every photo booth prints a strip. Mine took twenty-five years to develop.
Still in high school, I built some of the era's first mobile apps. wap3 Technologies, the startup I co-founded, raised global investment and grew into a Cologne GmbH; Motorola recognized me as one of the world's youngest mobile internet developers.
After years as an art director in several of Istanbul's agencies, I founded Harikalar on a single idea: merge live events and marketing with technology. 20,000+ events and 200+ brands later, that idea has grown into a global market we helped create.
I packaged twenty years of field experience into Activation King, an AI activation ecosystem. Its flagship, AI Photo Booth Pro, the world's first AI photo booth app, serves 3,000+ professionals in 11 languages, with paying businesses in 79 countries.
The same bet as 1999, one wave later: AI is stepping off the screen into the physical world, and live events are where it meets people first. The next frame: making Activation King the operating system of live experiences, everywhere.
The agency was the lab; Activation King is the product. AI Photo Booth Pro turns twenty years of the event floor into software any operator can run.
The goal is simple: when AI shows up at a live event, it should be running on Activation King.
The instincts behind the software were earned on this floor. A few of the 20,000; every cover opens the film.
For the 100th anniversary of the Republic of Turkey, we built an AI experience that placed people side by side with Ataturk in a photograph. It became a national moment.
Activation King is the company. Harikalar is the lab it grew out of.
An AI activation ecosystem, and my full-time focus since launch. We give operators the tools we built for Fortune 500 events: AI software, kiosk hardware and a credit-based AI engine.
A brand experience agency with an in-house engineering team: software, mechatronics, electronics. Today it is the proving ground where every Activation King product is battle-tested.
The world's first underwater photo booth. Guests dive, pose and collect the print at the beach kiosk.
A walk-in pyramid of mirrors and LED walls. Wherever it lands, it becomes the most photographed corner of the event.
Born in 1983, Atilla Baybara sensed the rise of mobile while he was still in high school (yes, back when "mobile is taking off" was not even a joke yet) and built some of the era's first mobile applications. That visionary instinct paid off: through wap3 Technologies, the company he co-founded, he drew investment on a global scale and was recognized by Motorola as one of the world's youngest mobile internet developers. This early success set him on the threshold of a career devoted to creative technology.
After graduating from Yeditepe University's Visual Communication Design and Multimedia program, he founded his own agency, Harikalar, in 2006. By bringing advertising, technology and user experience together, he delivered projects the industry had never seen before. He is not an engineer, yet the ability to think like one became his superpower, letting him convey creative ideas to technical teams almost in their own language.
Gathering advertisers and engineers under one roof, he designed standout work with a simple formula: imagination plus engineering. It set Harikalar apart almost overnight and earned the studio a name as the creative team that genuinely understands technology.
A figure behind many firsts in experience design and artificial intelligence in Turkey, Atilla carried that pioneering line onto the global stage in 2024 with Activation King. Software such as AI Photo Booth Pro and AI Drawing Screen has given digital event experiences an entirely new dimension.
For him, creativity does not live on screens alone; it lives in the roar of an engine, in mud and in clouds of dust. Since 2019 he has raced rally-raid in a car he builds and develops in his own garage, and the 2023 Turkey Baja Championship was that passion rewarded.
Married and the father of a daughter, Atilla Baybara sees life as producing creative ideas, turning technology into experiences that touch people's lives and, above all, leaving behind a world that will inspire his daughter. Today, he stands in the very middle of a journey that he steers, with equal passion, for both his industry and his life.
The measure of great technology is simple: did it make someone's day?
Every product on this page had to clear that bar first.
Racing rally-raid since 2019. 2023 Turkey Baja Champion in the T3 class, in a car I engineered in my own garage, with co-pilot Cuneyt Gokturk beside me.
Building in events, AI or experience tech? Say hello.
